What’s It Worth?


This video is a little longer than usual, but we loved the content.

As anyone who has seen significant success knows, true progress hinges on creating and maintaining a vision of where you want to go, providing a map for how to get there, and establishing accountability for reaching the steps along the way. Whether you’re leading a team at work, or heading a growing extended family at home (with in-laws and grandchildren joining the crew), here’s an exercise you may find useful … the What’s It Worth activity.

What’s It Worth is an exercise I do with my team at work .. and I’ve even found it valuable with my family (which for me does indeed include grandchildren), Scout groups I’ve worked with, and more.

The activity was inspired by one of my good friends and mentors, the Strategic Coach Dan Sullivan. It’s really powerful in helping everyone identify what matters most. And the best part? It only takes about 10 minutes, depending on the size of your group. Here are the steps:

  1. Ask “What’s It Worth” questions and have everyone write down their answers.
  2. Challenge everyone to write down 3 responses to “What’s Worth Doing Every …”
  3. Invite the group to share some of their answers and watch the magic happen.

What’s It Worth

Question #1: What’s worth keeping track of daily? Answers to this may include everything from tasks on a key project at work, to exercise regimens or nutritional intake on the personal side of life.

Question #2: What’s worth always measuring? No, this isn’t the amount of flour in a cake, but rather progress toward a company sales goal, or financial asset growth, or on the individual level, maybe personal transformation or spiritual goals.

Question #3: What’s worth saving and/or preserving? This can include archiving your company’s achievements, whether for annual reviews, or web site case studies. On the family or personal side of life, it can be photos, memories, journals with inspirational thoughts.

Question #4: What’s worth investing time, money, and energy in? Answers here often include investing in professional or ongoing education, skill development, company growth, etc. Within our families, it can be things like higher education for children or grandchildren, humanitarian missions, and more.

Question #5: What’s worth remembering permanently? For companies, answers here include learning from the lessons of success … and failure. We can track the things that work well, and even the things that don’t to improve company performance and overall success. On an individual level, this can mean recording how we felt on the big moments of life – baby births, baptisms, weddings, funerals, big successes, and even the day-to-day triumphs.

Question #6: What’s worth sacrificing for? Within a company, answers here can vary, but usually they focus on coming through for a client, or maintaining company integrity when it may be tempting to take the shortcut. At home, answers often include sacrificing for siblings or parents, country and freedom.

Question #7: What’s worth fighting for? This question goes even deeper, and answers often include doing the right thing for the client, maintaining profitability, etc. Again, on the personal side of life, religious freedom, beliefs, and well-being are among the most common responses.

What’s Worth Doing Every …

Next, ask your team to write down three responses to each of the following:

  • What’s worth doing every year and why?
  • What’s worth doing every quarter and why?
  • What’s worth doing every month and why?
  • What’s worth doing every week and why?
  • What’s worth doing every day and why?

To offer personal examples from my own family’s life, every year activities include holding a Family Vacation with a Purpose, to bond and pass along KASH (Knowledge, Attitude, Skills and Habits). Quarterly, my wife and I like to get away for our own couple’s retreat and review our goals for the next three months. Every month, my family engages in charitable giving through our church. Every week, my wife and I go on a date to keep our relationship close. And every day, we head to the gym together for running, boxing or strength training.

By having everyone identify answers to these What’s Worth Doing Every questions, you’ll be able to watch your team identify the most important activities on a big-picture annual basis, all the way down to daily practices.

Share the Insight

Finally wrap up the activity by inviting members of your team (or group or family) to share their responses. Depending on time, you can have everyone share everything, or just the highlights. You’ll be amazed at the perspectives you hear, and how everyone can learn from each other.

I like to do the What’s It Worth activity at least once a year with my team, as well as with my family. It helps provide clarity and direction, as well as cohesiveness as a group. I challenge you to do the same, and wish you greater understanding, insight and success as you do.