Harvard Business Review: Prioritize Your Opportunities with This Checklist

This article, Prioritize Your Opportunities with This Checklist, written by our Founder Doug Andrew, was just published on Harvard Business Review.

How do you evaluate a business opportunity? The world is replete with SWOT mechanisms for evaluating a prospective new product offering, as well as with opportunity assessment templates for evaluating a project against overall business goals, customer impact, strategic potential, and competitive urgency. These instruments play a vital role in acquisitions, new products and features, and even the new divisions of business you’d like to deploy.

But how do you evaluate the myriad smaller opportunities you come across every day? Should you speak at that event? Author a book? Attend a strategy summit?

Some years ago, I learned a fast and effective way to evaluate day-to-day opportunities from Dan Sullivan, the cofounder of Strategic Coach, which I have refined even further for myself. I have taught it to my teams and assistants as well, as a way for them to evaluate in advance whether an opportunity is worth recommending to me.

Click here to read the full article.